- 7 Dec 2018 16:58
Most firms don't reward loyalty with older people overpaying the most, says Which? Broadband customers who fail to shop around at the end of their initial contract or haggle for a better deal from their supplier are overpaying by up to £220 a year. Analysis by Which? found BT's broadband customers were paying the biggest loyalty premium. Only one firm, Utility Warehouse, offered loyal customers the best deals, it said.