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Talented San Diego up-and-comers MemoTheMafioso and O'Way are teaming up for a new collaborative single titled "Effortless." "I grew up around the Golden Hill area, right above Logan Heights and kind of east of Downtown," the San Diego-bred MemoTheMafioso tells us, breaking down his origins. "I've been all over Daygo though -- all over Southeast San Diego." "I feel like it's [hip-hop] always been a part of West Coast culture, and I always felt like I could do it," Memo says of his origins as a rapper. "I just started writing and getting better at writing and started applying it to beats. I tapped in with a couple good West Coast producers and...
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