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How To Keep Customers' TrustIn a digital age, companies must earn their customers’ trust. The thoughtless click of the “agree” box isn’t an agreement in any meaningful sense. It may protect companies from legal harm; reputational harm is another matter. Users may not have read the agreements, but many know acceptable behavior. The attitudes and preferences expressed in our recent survey of more than 900 U.S. consumers underscore the trust issue. Most survey respondents know their data is being used in one way or another and that it has become a currency. In this infographic, we look at  how companies can keep their customers' trust...
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