Why do Texas A&M and Arkansas play at Jerry World every year?

The teams get different things out of it, but they both get money. For the fourth consecutive year, Texas A&M and Arkansas will play "the Southwest Classic" on Saturday at the Cowboys' AT&T Stadium in Arlington, Texas (12 p.m. ET, ESPN). They also played three games at the old Cowboys Stadium from 2009-11, so this will make seven times in nine years that the teams have played in the NFL team's venue. It's part of a broader trend of neutral-site games in college football, though they're more common on the opening weekend than in Week 4. What's Arkansas get out of this? First, it maintains a strong relationship with Cowboys owner Jerry Jones,...