Startup News

This article is by Umaimah Mendhro, who works and resides in San Francisco and is a contributing author of the book Passion & Purpose. You can follow her at @umaimah.

You’ve struck creative gold and you’ve got the business plan to prove it. Your brilliant startup idea will certainly make you the next Zuckerberg, Gates or Parker.

A short and simplified questionnaire to identify your dominant entrepreneur traits.

Among the companies whose shares are expected to see active trade in Thursday’s session are Dean Foods, Kohl’s and, later, blue chip Disney.

By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012)