Startup News

Increasing revenue can be as simple as studying (and closing) the gaps between what your customers would gladly buy, and what you are currently offering.

As the value of Twitter soars on Wall Street, I found myself wanting a snapshot of where social media stands right now.

This article is by Jonah Sachs, CEO of branding agency Free Range Studios, and author of "Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future."

Few, if any, middle market businesses in the United States are unaffected by the global economy. Your company's materials, supplies, and services might already be purchased from outside the U.S. Your customers might alre...

If you're starting a business, or considering launching a new product or service, you should always assess whether your offering solves a pain or provides a pleasure. Because in general, you will be more successful when ...

Ben wanted the value of continuous improvement and innovation to become embodied in his company. He wanted everyone thinking about better ways to do things. To start the ball rolling, he started talking to employees. One...

As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand.

This article is by Kusum Ailawadi and Paul Farris. Dr. Ailawadi is Charles Jordan 1911 TU'12 Professor of Marketing at Dartmouth's Tuck School of Business and Dr. Farris is Landmark Communications Professor of Business A...

Few, if any, middle market businesses in the United States are unaffected by the global economy. Your company?s materials, supplies, and services might already be purchased from outside the U.S. Your customers might alre...

If you're not a millennial woman interested in fashion or lifestyle content, you probably don't read Refinery29. It's okay--the company knows that. What Refinery29's good at is reaching those of us who are-- 8.5 million ...

Techonomy 2013 is 4 days away, and as we prep speakers we're getting excited. Those who join us outside Tucson will hear Aetna CEO Mark Bertolini explain how he's building the "Intel Inside of healthcare." Stewart Brand ...

Whatever the recession rendered Millennials--cautious, cynical, underemployed, overeducated, boomerang kids who couldn't be more grateful that debtors' prisons have gone out of style--most of all, it made us aware. It sh...

At the infamous Radio Beirut, Nasser 'Chyno' Shorbaji is building the hype, rapping seamlessly in Arabic and English. Flash forward ten months later and banker turned rapper Chyno has successfully released his music vide...

My family has deep roots in Arkansas, where not too long ago farmers lost $500 million in flood damages. My great grandfather, Jay Fulbright, was a simple country banker to pig and dairy farmers around Fayetteville. He m...

ImpactAssets is a nonprofit financial services company that manages donor advised funds and other assets for social impact. Incubated by the Calvert Foundation, the firm launched in 2010 and now manages more than $100 mi...

Charisma is the X factor of leadership: that elusive quality that makes you seem more interesting, more attractive, wiser and more influential than those who lack it - a better bet for investors or a more likely candidat...

Having a "valid mission and purpose" is the foundation of every one of my negotiations, and I want to share with you what led me to making this the cornerstone of the Camp system. It was Peter Drucker.

We see them everywhere today - messages about how businesses should engage with their customers and not just sell to them. Here are the 5 rules for building a successful customer-first business.

The most successful startups use "eyes shut" creativity to move their businesses forward. When you shut your eyes, you can truly imagine what's possible, without being jaded by what you currently see. This "no limits" ph...

Not long ago I received a copy of Deloitte's annual survey of holiday spending intentions and trends and it, not surprisingly, contains some very insightful info that those in the marketing and advertising world would ...

With the release of Google's recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight. Here's a closer look at what you need to know to develop the right mobile-optimized content marketing st...

Smart companies figure out ways to simply harness user activity, for free. Perhaps their own users, or the customers of a partner company. Here are three great examples of companies that make use of the free labor of vas...