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Startup News

Location American Startup News for 13 January 2014
How To Avoid The Fate Of Rap Genius When Doing SEO SEO, like many things in life, can be really good or really bad, depending on who's doing it. Unfortunately, there are too many people claiming to be SEO professionals who don't seem to know much beyond the basics, and i...
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What Millennials Want In The Workplace (And Why You Should Start Giving It To Them) Do you enjoy judging the Millennial Generation? If so, take heart: You'll have plenty opportunities to do just that in the coming years. That generation (which is also known as Generation Y, and which spans the ages of r...
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Diverse Women Battling Republican Stereotypes A bevy of smart, fresh-faced Republican women is running for Congress this year, shattering the stereotype that the political right is a bastion of old, white men. They face enormous internal and external obstacles, yet ...
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How CMOs Must Structure Their Organizations In 2014 This article is by John Copeland and Jason Tabeling. Copeland is managing partner and co-lead of the marketing strategy and insights practice at Rosetta, a Publicis Groupe customer-engagement agency. Tabeling is partner ...
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What NPR Can Learn From Colgate University.

Forbes - 14 Jan 2014 00:39
What NPR Can Learn From Colgate University. Back in December, Colgate University staged a "blitzkrieg fundraising campaign" that generated $5.1 million in a single day. Zack O'Malley Greenburg had a great piece in Forbes on it.
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How 'Less-Bad' Food Marketing Is Attracting Millennial Parents This article is by Jeff Fromm, executive VP at independent ad agency Barkley and co-author of "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."
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How do successful investors manage to amass and keep a fortune on Wall Street? By avoiding two costly behaviors that haunt successful people.
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Here's How Reverse Mentoring Works For Me

Forbes - 13 Jan 2014 23:36
Here's How Reverse Mentoring Works For Me This article is by Kelly Mooney, CEO of Resource, a digital-marketing firm based in Columbus, OH.
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Mark Zuckerberg: A VW Demographic of One?

Forbes - 13 Jan 2014 23:11
Mark Zuckerberg: A VW Demographic of One? Carmakers never miss a chance to tout their celebrity customers. What would a mention of Tesla Motors Inc. be without a quick nod to Matt Damon and George Clooney? Or a reference to Fisker Automotive Inc. without Leonar...
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Why Are We So Afraid Of Outsourcing Technology? The fear of using development firms among founders and investors is holding back entrepreneurs (especially female ones), argues Ellie Cachette.
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Branch Sells to Facebook for Link-sharing service Branch is acquired by Facebook and gets a chance to change how Facebook does news.
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Businesses today can't avoid creating a social media presence. Generally, sites like Twitter and Facebook provide organizations a great opportunity to interact with their loyal customers, as well as get the word out abou...
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Small Firms Are Making Big Bucks In The Analog Economy Imagine if Tim Cook fired up the production lines and started churning out the Apple II instead of the latest Macbook Pro. The world would think he had gone barking mad. After all, what company in its right mind would de...
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TranSaaSional Revenue: The Ultimate Growth Hack Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases ge...
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There’s a little known secret about our friends to the north. Canada is quickly becoming a startup powerhouse. In 2013, the top 10 largest VC rounds added up to over $500 million. Canadian investors definitely particip...
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10 Startup Founders Tell Us: The Best Advice I've Ever Received We asked 10 founders to weigh in on the best advice they received as new entrepreneurs. Take note of these (sometimes surprising) lessons for your own venture.
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Birst: Making Data Into The World's Most Valuable Natural Resource While the 20th century was about oil, the next century is going to be about data. This is what the CEO of IBM, Ginni Rometty, thinks. She calls data a "natural resource."
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8 Qualities That Make Leaders Extraordinarily Memorable Leaders that strive to be significant seek to create the greatest impact and influence. These are the types of leaders that we value the most; inspired by their courage and resiliency, we seek to emulate them. They are t...
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Off to Davos: Creating Jobs for Young People As Vice-Chair of WEF's Global Agenda Council on Youth Unemployment, I'm delighted that there are prominent scheduled discussions early in the WEF agenda on dealing with this "time bomb." One I'm especially interested in ...
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A British MOOC With A 44 Year Old Parent

Forbes - 13 Jan 2014 18:02
A British MOOC With A 44 Year Old Parent Much time and attention has been given to the MOOCs started in the US, but as I have mentioned in my interview with Mike Feerick of ALISON, the phenomenon actually first emerged in Europe. Another more recent entry to th...
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Jon Taffer: How He Turns Failed Bars Into Major Successes To further understand the bar and restaurant industry, I spoke to one of the leading experts in Jon Taffer. You might know Taffer from his hit reality TV show "Bar Rescue", where he takes bars that are about to close and...
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How To Turn Your Last $100 Into $100M

Forbes - 13 Jan 2014 18:00
How To Turn Your Last $100 Into $100M Want to move mountains with just $100? Start by talking to your customers, testing your product, and building a team that believes in your vision.
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