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Startup News

Location American Startup News for 18 October 2015
Alex and Ani's Strategy For Marketing Measurement Digital media has transformed the way brands do marketing, but it's only now beginning to effect the way we measure. Here, Alex and Ani advisor and former CMO Ryan Bonifacino shares the method to his measurement madness.
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Walled gardens are a great distribution channel for publishers' content. Users are more likely to stop and smell the roses, so to speak, leading to greater reach and increased engagement. But, as this model begins to dom...
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Square's success story, in two words: small businesses FEATURE: Tod Wilson knows what it means to be a small business owner. He's been traveling down the entrepreneurial path since he graduated high school. Working with his grandfather in the bakery business got him hooked a...
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Last week, I went through hell trying to order the new Huawei watch from Amazon. After wasting a day waiting for the package to be delivered, dozens of calls to DHL, and several broken promises, I set out to find a tech ...
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To read the media stories, the merger of American and US Airways is being assumed to be the last of airline consolidation in this country.
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Machine learning enters the SEO world

Venture Beat - 18 Oct 2015 23:00
Machine learning enters the SEO world GUEST: For years, the search engine optimization industry has been dominated by Google’s algorithm update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew exactly what it meant...
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Netflix's first feature film, 'Beasts of No Nation,' is gunning for an Oscar OPINION: “I am now knowing the smell of the dead. They are sweet like sugarcane and rotten like plum wine. And when they stay in the sun, they are growing plump.” These are words spoken by Agu, the skinny child soldi...
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Want to be a VC? Don't get an MBA

Venture Beat - 18 Oct 2015 22:00
Want to be a VC? Don't get an MBA GUEST: I was in your shoes once, looking at venture capital from the outside in and trying to understand what it would take to get a foot in the door. It was a daunting process, and with no set career path in the industr...
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Virtual reality: The last frontier in native advertising GUEST: Virtual reality is gaining so much momentum that it will soon become an avalanche of immersive experience. After Facebook's $2 billion acquisition of Oculus, a leader in the VR hardware space, huge names like Goog...
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Quite A Roller-Coaster Ride For China's Youku Tudou And VCs With Latest Alibaba Bid The Alibaba bid is just the latest thrill in the roller coaster ride for the founders of Youku Tudou and their early VC investors GGV Capital and Chengwei.
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How A Social Entrepreneur Overcame His 'Arrogant Failure' And Won Kudos From Oprah Lucky Iron Fish, a fast-growing social enterprise in Guelph, Ontario, wants to vanquish iron deficiency, a condition affects almost 3.5 billion people around the world. It can cause anemia, a failure to thrive in chil...
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Should you take that job at a unicorn?

Venture Beat - 18 Oct 2015 19:30
Should you take that job at a unicorn? GUEST: A family friend recently asked me for job advice. He had just received a job offer from a pre-IPO tech company on the East Coast and wanted my opinion. He had questions about his compensation and equity package. T...
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The FanDuel DraftKings Scandal Shows The Risk Of Building Businesses In Legal Gray Zones Lots of innovation springs from pushing against existing regulations. But those groundbreaking companies have to be ready for a fight.
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Execs Get 10 Years Prison Over Company Taxes? Yes, Here's How Tax violations can be criminal, and that's especially true with payroll taxes. The IRS considers money withheld from employee pay as theirs, so don't spend it.
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The CFPB Declares War On Arbitration

Forbes - 18 Oct 2015 18:27
The CFPB Declares War On Arbitration The CFPB is considering a proposal that would prohibit arbitration clauses that block class action lawsuits. The proposal would add enormous costs to consumers while giving a windfall to class action attorneys.
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Transparency In Equity Crowdfunding: The Final Missing Ingredient? Transparency In Equity Crowdfunding: The Final Missing Ingredient? Disintermediation opens the door to transparency; equity crowdfunding is no different. @SyndicateRoom leads the way in #Crowdfunding
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Why the Dell, EMC Deal Is Doomed From the Start Just because a market is big and growing, it does not mean it has profit potential. For that, participants must be able to drive a wedge between the price they charge and what it costs them to make, sell and service th...
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Five Reasons The 16th Floor of EPIC Miami Lives Up To The Hotel's Name I might have checked into one of many modish, oceanfront hotels on South Beach, but instead I opted for the concrete jungle that is Downtown Miami. Why? One word: EPIC. Plus two more words, which I count among my favorit...
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6 Steps To Becoming A More Transparent Leader With Content There's one way you can become a more transparent leader and completely reshape your employee and customer relationships: It's called content. And you've got to be OK with occasionally tackling something controversial.
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How To Cut Through Labor-Management Hostility Maybe you saw the headline a few weeks ago: a group known as the Tunisian National Dialogue Quartet won this year’s Nobel Peace Prize. The Quartet is a “many-hued association of labor unions, businesses, human-rights...
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Some NYC taxis are getting features clearly inspired by Uber in new pilot (Reuters) – Some New York City taxicabs will switch to using GPS-based fare calculators from current metering systems under a pilot program approved on Thursday. The NYC Taxi and Limousine Commission voted to pass a me...
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Millennials Managing Millennials: Advice For Millennials From A Millennial Back around the mid-2000s I had the pleasure of supervising a bright young journalist named Nadira Hira. In addition to being a good reporter and thinker, Nadira had an endearing habit of, as she says, “enlightening”...
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