Hypebeast - 10 Apr 2015 11:13

Cam'ron launches his own "Killa Crunch" cereal box in New York City. But in place of actual cereal, the box will be carrying inside it $100 USD in cash and a limited edition T-shirt featuring Killa Cam at a bodega holdin...
Hypebeast - 11 Apr 2015 01:50

The all-red trend looks alive and well despite seeing an ostensible peak last year, with Nike lending responsibility to the Huarache NM to carry the torch. Here we find the recently-introduced Huarache NM done up in glor...
Hypebeast - 11 Apr 2015 01:42

The OG build of the Air Max 90 makes a triumphant return as Nike continues to celebrate the 25-year anniversary of the Tinker Hatfield-designed runner. Offering a sort of inverted take on the iconic "Infrared" colorway, ...
Hypebeast - 10 Apr 2015 19:27

There are many costs involved in starting a fashion brand, whether it's monetary or the sacrifices you have to make, there are big risks to give up everything and venture on your own. In the first two parts of The Costs ...
Hypebeast - 10 Apr 2015 05:47

Ushering in a new age of home security is a new collaborative project between Friday Lab, Bjarke Ingels Group and D Line: Friday Smart Lock. Equipped with both WiFi and Bluetooth, the minimalist door lock is installed in...
Hypebeast - 11 Apr 2015 01:58

San Francisco-based clothing brand Benny Gold has just released its new spring collection titled "Potrero," named after a neighbourhood in San Francisco that is known for its views of the Bay and city skyline, its close ...
Hypebeast - 11 Apr 2015 01:55

For its latest set of exclusives, the UK's JD Sports has linked up with ASICS to offer GEL-Lyte V fans a couple of brand new takes on the sleek runner. Boasting clean combinations of mesh and suede, the two pairs see pre...
Hypebeast - 11 Apr 2015 01:49

As an expansion on the popular mophie Juice Pack casings, the California-based mobile solutions company has made their latest Space Pack case readily available for pre-order ahead of its estimated May 2015 delivery. Reta...
Hypebeast - 11 Apr 2015 01:49

Yesterday we learned that Nike would be relaunching the Air Rift silhouette, and today we are getting a look at the complete collection for Spring/Summer 2015. Inspired by the efficient barefoot style of Kenyan distance ...
Hypebeast - 11 Apr 2015 01:49

The highly anticipated Apple Watch is now available to purchase ahead of its physical launch via Apple's website and Store application. Having previously been given the option to favourite their preferred model, customer...
Hypebeast - 11 Apr 2015 01:49

Starbucks' logo is definitely one of the world's most recognizable brand images, but thanks to one artist you might never look at the famous mermaid the same way again. The artist, known only as sleevebucks, has taken to...
Hypebeast - 11 Apr 2015 01:15

Location: Shanghai, China
Hypebeast - 11 Apr 2015 00:24

Flying Lotus welcomed a very special guest to his weekly BBC Radio 1 show, Residency, last night. Kendrick Lamar, who worked with Flying Lotus on his acclaimed album To Pimp A Butterfly, dropped by to discuss his inspira...
Hypebeast - 10 Apr 2015 23:25

[gallery columns="3"][gallery columns="3"]Copenhagen-based audio design imprint AIAIAI is set to launch a new headphone concept called TMA-2 Modular. Teaming up with KILO Design, AIAIAI presents a progressive headphone t...
Hypebeast - 10 Apr 2015 23:24

The advent of social media has brought about an overabundance of eateries catering for the perfect Instagram upload rather than your palate. Presented in the form of food trucks or pop-up restaurants, these ventures ofte...
Hypebeast - 10 Apr 2015 18:28

The fourth episode of ESPN's latest 30 for 30 special "Sole Man" has been released online. The series profiles John Paul "Sonny" Vaccaro, a notoriously influential figure in basketball sponsorship recruiting. Following t...
Hypebeast - 10 Apr 2015 18:15

JBF Customs is touted as one of the industry's most respected sneaker customization brands. Headed by Ferrato, the brand's latest ventured sees the unveiling of its own sneaker silhouette. Taking to Instagram for a sneak...
Hypebeast - 10 Apr 2015 17:59

Poler Stuff has unveiled its newest offerings through a lookbook titled "Valley of the Gods." The new "adventure," as it's call it, sees a group of travelers journey through and around scenic backdrops, encouraging explo...
Hypebeast - 10 Apr 2015 17:27

The Red Bull skate team, along with filmmaker Patrik Wallner and photographer Lev Maslov, continue on their African adventures with a second video installment, titled "Melodies for the Lemurs." Intrigued by the Avenue of...
Hypebeast - 10 Apr 2015 17:26

The new Snapseed 2.0 update brings a slew of new features for the mobile photography generation. The editing application not only got a bunch of new tools, but it got a facelift too with an all new logo. Some new tools i...
Hypebeast - 10 Apr 2015 17:19

Just a few days after we announced the "Black Mountaineering" capsule from contemporary outerwear brand White Mountaineering, we're now delivering a look at some of the pieces to be offered. Maintaining a tonal black col...
Hypebeast - 10 Apr 2015 16:54

Eight of the vehicles featured in Furious 7 will be included in the new Forza video game, Forza Horizon 2. Available as downloadable content, the "Furious 7 Car Pack" add-on will include the 1998 Toyota Supra, 1970 Dodge...