Local celebrity endorsements, good or bad for small biz?

Celebrities, and specifically professional athletes, can sometimes get into trouble. And by trouble I mean their professional image takes a serious hit, to the point where the public outcry damages their reputation permanently. Tiger Woods, Kobe Bryant, Michael Vick and most recently Lance Armstrong have all been under public scrutiny, which meant that big corporate sponsors were forced to make a decision: stand by the men they had signed to endorse their products, or sever the relationship for ...