Small businesses love to flirt with social media

If I had a dime for every survey that measured the activity level of small business owners in social media, I'd be a millionaire. Or at the very least, close. The frustrating part about the survey process is that most come to different conclusions, focus on different small business demographics or have questions that aren't getting at the heart of the issue. Just because a small business is "using" social media doesn't mean they are succeeding with it, it doesn't mean they are making money with ...