Google Says Gamers Are Searching For Their Favorite Titles More, And Earlier, Than Ever

Google just released a research paper with the grandiose title "Understanding the Modern Gamer," which looks at search and purchase activity around blockbuster video game titles. The conclusion: Gamers are doing more searching than ever related to their favorite games, and they're doing it over the space of a full year year. The subtext: Hey video game publishers, maybe you should some buy some ads from Google, especially in the months before a game launches.