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Lego aware of brand saturation fears

Game Spot - 28 Sep 2012 21:47
Lego aware of brand saturation fears Senior development manager at Lego Group says company makes sure each new game has something fresh, is tied to physical toy set.   A new Lego game has been on store shelves every year for almost a decade now, but the series isn't likely to fade away anytime soon due to brand saturation. That's according to Lego Group senior development manager of video and mobile games Darryl Kelley, who told GameSpot that each new game adds something different to the series, and this is just one reason why...
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