Twitter Says More Than Half Its Users Follow Six Or More Brands

It turns out people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter's vice president of global brand strategy Joel Lunenfeld said that 88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands. Twitter also studied the reasons why someone follows a brand, and as you might expect, freebies and discounts are definitely a factor. But according ...