As this industry quickly grows, hundreds of apps, tools and platforms are popping up and brands are eager to get involved. How will we avoid the potentially fatal equation of: interesting opportunity + eager marketers - practical understanding = poor user experience?
As this industry quickly grows, hundreds of apps, tools and platforms are popping up and brands are eager to get involved. How will we avoid the potentially fatal equation of: interesting opportunity + eager marketers - practical understanding = poor user experience?
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