Subnormal Activity for the Paranormal Franchise

Death took a holiday from the Paranormal Activity franchise. For the first time in four pre-Halloween haunt-jaunts, the series did not meet expectations, with Paranormal Activity 4 taking in $30.2 million, according to preliminary studio estimates. The weekend’s other wide release, the serial-killer thriller Alex Cross, grossed a mild $11.75 million, while Ben Affleck’s Oscar-bound Argo held strong in second place with $16.6 million. PA4 easily won the weekend at North American ...