Horse Mask Guy gains fame, distracts from Hurricane Sandy

Until Sandy unleashes its full fury on us, there’s still time to laugh and enjoy a good meme while we can. Early this morning Jimmy Kruyne was just a dude. By late this morning he was nationally-known as Horse Mask Guy. And by this evening he’ll probably be forgotten. That’s how the meme world works. The hyper-cycle was on display this morning on Twitter as I watched Horse Mask Guy hysteria sweep my timeline. Read full article >>