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Butterball goes high-tech with smartphone app

NBC News - 1 Nov 2012 00:30
Butterball goes high-tech with smartphone app It's almost Thanksgiving again, when millions will attempt the once-a-year challenge of cooking the perfect bird — and that means Butterball's long-running turkey hotline is once again on call as of now. But this year, the company is adding a smartphone app, Facebook live chats, Pinterest posts and other social media tools to help harried home cooks.
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