What Does The U.S. Look Like To Political Ad Buyers? [Infographic]

When you make the geography reflect the electoral college, things get weird. SuperPACS and other political spenders understand that. With the popular vote so close this election, eyes are on swing states even more than usual. Now what if we showed, cartographically, how outside campaign spenders pour money into a race? No surprise: the money for political ads goes to the swingiest of states. Distort the country by per capita spending and it gets even more jarring. Just add an old song (swing, of...