At JESS3, we're huge Kat Gordon fans. Having worked as a creative at several large agencies, Kat witnessed firsthand how women weren't in senior leadership positions and were often absent from pitches, especially on the creative side. Years later, she launched her own agency, specializing in marketing to women. What she learned there coincided with the growing evidence on the importance of the female consumer. Gordon's perspectives have changed the marketplace, especially when it co...
At JESS3, we're huge Kat Gordon fans. Having worked as a creative at several large agencies, Kat witnessed firsthand how women weren't in senior leadership positions and were often absent from pitches, especially on the creative side. Years later, she launched her own agency, specializing in marketing to women. What she learned there coincided with the growing evidence on the importance of the female consumer. Gordon's perspectives have changed the marketplace, especially when it co...
Share this Article
Recommended