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The One Thing The Greatest Salespeople All Have Nothing contributes so much to tranquilize the mind as a steady purpose— a point on which the soul may fix its intellectual eye. Mary Shelley Six years ago, a major biotech firm conducted a six-month double-blind study of its sales force. The goal was to determine what behaviors separated the top salespeople from the average ones. The study revealed something no one expected: The top performers all had a far more pronounced sense of purpose than their more average counterparts. The salesp...
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