Why Businesses Should Use Social Media For Customer Service

Several years ago I first joined Twitter after a terrible customer experience at a retail store. After failing to find jeans in my size at there different locations of the same store, I gave up and purchased something else to satisfy my desire to just buy something. At the bottom of the receipt was an invitation to tweet at the store's CMO, and though I had been blogging for several years by that time, I had not yet joined the ranks of Twitter.