Apps Like Rockmelt Ditch Social-Only Signup, Add Email So Privacy Buffs Can “Try Before You Pry”

Rockmelt's recently released iPad app only offered signup through Facebook and Twitter, leading 50 percent of users not to sign in at all. So today it followed Pinterest and Spotify by moving away from social-only signup and offering email as a login option. "Users don't want to add social up front and give access to their information," Rockmelt's Eric Vishria tells me. "People want a little dating before marriage."