Sharpen Your Marketing By Measuring What Matters Most

Something I always tell my clients is to measure what matters most because you will get what you measure, that’s for sure.   Make certain you are rewarding the right customers and employees for the right behavior.  Just because someone likes you on Facebook (NYSE: FB) or follows you on Twitter does not mean they are or will ever be a good customer.  In fact for companies who have analyzed the value of a “like” or follower, there does not seem to be much of a correl...