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Beating Company Copycats: A Case Study

Forbes - 3 Dec 2012 17:45
Beating Company Copycats: A Case Study India is home to rows of businesses that look exactly the same. Tea stalls that line city bus stands, vegetable carts that offer identical produce, and mechanic shops that stretch on for blocks with little to distinguish them. Then someone clever comes up with something unique to give their business an edge. It never takes long for the copy cats to spring up all around them. Imitating has become a common problem in India, and nowhere is it more apparent than in major tourist destinations, where ...
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