Media Decoder Blog: In Speaking of 'Shiksas,' Peeps Acknowledges Its Marketing Went a Bit Too Far

An e-card using the Yiddish word for a woman who isn't Jewish was withdrawn from a lighthearted campaign by Just Born, the maker of Peeps candies, that promotes products like the new Peeps Candy Cane Flavored Dipped Marshmallow Chicks.