“Anonymous” tracking now includes knowing your name, email address and everything about you — just not your full browsing history

Bizarrely, a tracking company Dataium still argues that a shoppers' Web browsing is anonymous, even though it can be tied to their names. Dataium apparently adheres to the strict definition of anonymous: It does not give dealers click-by-click details of people's Web surfing history. Read on for more on the intriguing investigation by the WSJ into anonymous (or not so anonymous) tracking....