Nike+ aims to innovate wearable tech with virtual game and startup Accelerator program

With the recent resurrection of Jawbone's Up, as well as news of Nintendo's planned Wii U FitMeter, it's become clear that competition in wearables is just now heating up. And now Nike, one of the forerunners of the category, is reaching outside of the box with two new initiatives to propel adoption and expand usability of its activity-tracking devices. Announced as a teaser via its Youtube channel today, NikeFuel Missions -- a virtual game -- appears designed to motivate users by translating th...