Hypebeast -
4 Jan 2013 04:18

Crane.TV journalist Seyan Van Der Linden takes an in-depth look at Italian design firm Pininfarina in this mini-doc. Best known for its automobile design, Pininfarina has branched out into industrial design with its non-automobile offshoot Pininfarina Extra. Here, chairman Paulo Pininfarina uncovers the firms heritage, the family's work ethic and staying true to the name while chief designer Paulo Trevisan shares a few of the company's 400+ projects. Enjoy this mini-doc on one of the most import...
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