Lacoste Lab for Lacoste L!VE was created to revive a tradition of innovation that began with founder René Lacoste. Both a world-renowned tennis player and designer, Lacoste is credited with inventing the modern L.12.12 polo shirt, along with tennis racquets, golf clubs and bags and the world's first tennis ball machine. Then, somewhere along the way, the Lacoste name lost its forward-thinking lustre, becoming synonymous with retro polo shirts and little else. Under the direction of Christophe P...
Lacoste Lab for Lacoste L!VE was created to revive a tradition of innovation that began with founder René Lacoste. Both a world-renowned tennis player and designer, Lacoste is credited with inventing the modern L.12.12 polo shirt, along with tennis racquets, golf clubs and bags and the world's first tennis ball machine. Then, somewhere along the way, the Lacoste name lost its forward-thinking lustre, becoming synonymous with retro polo shirts and little else. Under the direction of Christophe P...
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