Do you want to be an entrepreneur? I didn't. My company grew out of a book I wrote while in graduate school on how to plan a green wedding. To keep the book up to date, I started a blog which morphed into a website. When I saw that the site was building a following, I enrolled in the Entrepreneurial Business Planning Course at the Yale School of Management to learn more about the market and how my site fit into the wedding industry landscape. When the business plan my team created won two busine...
Do you want to be an entrepreneur? I didn't. My company grew out of a book I wrote while in graduate school on how to plan a green wedding. To keep the book up to date, I started a blog which morphed into a website. When I saw that the site was building a following, I enrolled in the Entrepreneurial Business Planning Course at the Yale School of Management to learn more about the market and how my site fit into the wedding industry landscape. When the business plan my team created won two busine...
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