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Why Amazon Created Its New Virtual Currency, Amazon Coin Amazon to launch new virtual currency in May for Kindle Fire users. Amazon mostly soaks up cash for real world stuff, but as they move further into the Kindle and Android worlds, the company is getting more and more digital. Now the retail giant wants users to buy their Android virtual stuff with a new currency--"Amazon Coins." The currency, if successful, could allow Amazon to build loyalty in their Android ecosystem. In May, Amazon will give "tens of millions" of free Amazon Coins to Kindle Fi...
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