Engadget -
12 Feb 2013 21:45

Michael Lynton, CEO of Sony Entertainment, has taken the stage here in Dana Point, California for this year's D:Dive Into Media, speaking candidly about his outfit's use of social media to advertise, and more importantly, how modern technology is impacting meaningful change on the creative side of things. Citing shows like Sons of Anarchy, Mad Men and Breaking Bad -- ones that he's obviously a fan of -- he noted that the proliferation of DVR technology has enabled a lot of it. "I personally beli...
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