Survey shows many women business owners align with micro business traits

Optimism is a fickle thing and yet for some reason it's become a central metric when measuring the ups and downs of small business attitudes. It seems as though there has been no end to the amount of survey data coming out taking small business owner's temperature about all things borrowing, healthcare, hiring and revenue. It's talked about in terms of "optimism" and I've written before about what a slippery slope that really is. (hint: most small business owners are optimistic by default, meani...