PUMA 2013 "The Nature of Performance" Presentation @ PUMA Brand Center Tokyo Recap

2013 signals a pioneering year for PUMA, as the global sport/lifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform: The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the football, running, training and fitness categories. In addition to innovative new product introductions, PUMA is als...