Hypebeast -
25 Feb 2013 11:00

Now 140 years old, the Levi's® 501® is often associated with its history. From humble beginnings as a rugged workwear essential to becoming the preferred staple of the Old Hollywood set, there has never been a garment as versatile and iconic as the original blue jeans -- the Levi's® 501®. The 501® and its straight leg cut and button fly is still the standard towards which all designers and denim labels aspire. But it was the present -- and the future -- that was our focus when Levi's® appr...
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