Placing a skinny, socially-acceptable beauty in an advertisement is something companies have been doing for a long time. The idea is that a thin, "idealized" model will sell more that a quote-unquote real woman. A recent study done by Warwick Business School about how women react to skinny models as an example of aspirational living may actually backfire, leaving women feeling ostracized from the product the model is intending to sell. Says researcher Dr. Tamara Ansons in The Daily Mail, "This i...
Placing a skinny, socially-acceptable beauty in an advertisement is something companies have been doing for a long time. The idea is that a thin, "idealized" model will sell more that a quote-unquote real woman. A recent study done by Warwick Business School about how women react to skinny models as an example of aspirational living may actually backfire, leaving women feeling ostracized from the product the model is intending to sell. Says researcher Dr. Tamara Ansons in The Daily Mail, "This i...
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