Upstart Video Conferencing Firm Uses Billboard Ad to Tweak Marissa Mayer

Yahoo CEO Marissa Mayer's stance on telecommuting has proved an irresistible marketing opportunity for Blue Jeans Network, an upstart firm that provides videoconferencing. Blue Jeans finished painting the billboard above on Thursday. The ad, which is positioned on Highway 101, just north of the San Francisco Airport, presents Blue Jeans as the official sponsor of work from home and beckons Mayer to "call us." Mayer made headlines last week when she mandated that all Yahoo employees who were work...