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An Artisan Rum Resurgence Gets Underway In Florida Rum has a reputation, let's face it. Mention rum to most people and thoughts turn to colorful frozen drinks festooned with paper umbrellas, or worse: spiked Coke products, usually enjoyed in the stands at a college football game. Rum has always been the second fiddle to sugared-up drink concoctions designed to mute the rum's burning awfulness. In fact it is interesting to note that the origin of the word 'rum' comes from one of two sources: the Latin term saccharum (for sugar, of course) or the ...
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