5 Ways You Pay More for Google Clicks

The transition to Google Enhanced Campaigns -- where you'll be bidding for tablet clicks combined with desktop/laptop clicks -- will result in inflationary trends in billed CPCs for many advertisers. However, the advent of Enhanced Campaigns is just one of five reasons you might be paying more for clicks than you could otherwise be paying. 1. Enhanced Campaigns' Influence on CPC Inflation The strategic decision as to whether or not to accept a blended average conversion rate and/or influence/mic...