55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned from the descendent of Diesel's founder, Andrea Rosso, yet 55DSL began to take a shape all its own not long after its 1994 launch. With radical infusions of skateboarding, surf, and rock culture into its streamlined design, Rosso tells a rebellious narrative through the brand, of which he remains Creative Director today. Exploring Rosso's intimate belongings reveals a certain consistency between ...
55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned from the descendent of Diesel's founder, Andrea Rosso, yet 55DSL began to take a shape all its own not long after its 1994 launch. With radical infusions of skateboarding, surf, and rock culture into its streamlined design, Rosso tells a rebellious narrative through the brand, of which he remains Creative Director today. Exploring Rosso's intimate belongings reveals a certain consistency between ...
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