Calendar Live makes Twitter's ads more valuable, promotes tweets during your favorite TV show

During the Super Bowl, Oreo made a splash on Twitter with one well-placed ad — and you may be seeing more like it in your Twitter feed soon. Calendar Live, a new Twitter advertising tool from TBG Digital, lets advertisers buy promoted tweets and have them run during specific television shows or live events. As described by Adweek, Calendar Live uses a grid-like, DVR-style listing of shows available to advertisers to schedule promoted tweets against. The new tool provides an interactive an...