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Entrepreneurial Austin: One Woman's SXSW Party Profiteering Three years ago Jennifer Sinski, 25, had an epiphany. A Texas native, she?d been attending Austin?s tech and music festival South By Southwest since her 18th birthday and had gotten hip to managing the nightlife, joining Google groups, tracking keywords and befriending promoters to ensure she?d registered for the best of thousands of parties held during the two week affair.
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