Hear about Mattel? Research told them that the flat sales of their toy car lines (Hot Wheels, Matchbox, and Tyco R/C) was because moms didn't understand how much fun these cars were.
Consumer Insights Are Not Necessarily Good PR Strategies. Just Ask Mattel.
Forbes - 21 Mar 2013 21:36
Hear about Mattel? Research told them that the flat sales of their toy car lines (Hot Wheels, Matchbox, and Tyco R/C) was because moms didn't understand how much fun these cars were.
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