NeuroSpire, with Jake Stauch at the helm, has developed software that lets companies scan brains to deliver better ads--and do it on the cheap. About four years ago, Jake Stauch was in a neuroscience class at Duke, learning about an intriguing experiment. In it, subjects went through an fMRI while being shown photos of Godiva chocolates. A price accompanied the chocolates, and the subjects had to answer yes or no, would they buy this? Some of their neurons lit up like wildfire. Chances are, if S...
NeuroSpire, with Jake Stauch at the helm, has developed software that lets companies scan brains to deliver better ads--and do it on the cheap. About four years ago, Jake Stauch was in a neuroscience class at Duke, learning about an intriguing experiment. In it, subjects went through an fMRI while being shown photos of Godiva chocolates. A price accompanied the chocolates, and the subjects had to answer yes or no, would they buy this? Some of their neurons lit up like wildfire. Chances are, if S...
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