SEEC Media's Profit Falls As Rising Staff Costs Offset Gain In "Caijing" Ad Sales

New revenue from an 18% increase in advertising sales at China?s top-selling business magazine, Caijing, was offset by higher spending on staff, contributing to a decline in profit at China?s SEEC Media Group in 2012, according to an earnings report released Friday after the close of trade at the Hong Kong Stock Exchange .