Tarte's Waterproof Makeup Makes A Splashy Debut

When Tarte founder Maureen Kelly saw synchronized swimming group the Aqualillies on an episode of Glee, she knew they would be the perfect inspiration — and models — for the brand's summer 2013 line. Equal parts serious athletes and ladylike pinup girls, the Aqualillies are are real girls (seriously, they have full-time day jobs) that participate in the sport as their very glamorous hobby. When designing makeup for the Lillies, Kelly had to design with both form and function in min...