Yelp is announcing a new feature intended to highlight and quantify the value that the listing and review site provides for small businesses. A company spokesperson told me the feature is important for two reasons. First, it helps business owners understand the impact that Yelp is already having on their revenue. Second, it gives them a baseline from which to judge the success of their advertising campaigns — it's one thing to see an increase in page views after a campaign, and another to...
Yelp is announcing a new feature intended to highlight and quantify the value that the listing and review site provides for small businesses. A company spokesperson told me the feature is important for two reasons. First, it helps business owners understand the impact that Yelp is already having on their revenue. Second, it gives them a baseline from which to judge the success of their advertising campaigns — it's one thing to see an increase in page views after a campaign, and another to...
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