The deal is for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million -- or more -- of its clients' money.
The deal is for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million -- or more -- of its clients' money.
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