Mobile Apps Are the New Network TV, Without the Ad Dollars

Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime -- 8 p.m. -- a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80% of mobile activity occurs on apps. Comparatively, Kantar Media calculate...